Forget the 2022 Marketing Trends: 3 Ways to Get Back to Basics for Massive Growth

Like the three-word phrase “I love you” or the smell of freshly baked apple pie, some things feel familiar and unchanging. This also applies to marketing; success hinges on sweet fundamentals that must remain the same. Once established, all the additional marketing effort comes naturally. It’s easy to forget the basics with so many marketing trends on the rise. But with 2022 coming up, and more businesses popping up, staying competitive by getting back to basics is paramount.

There are 5.4 million applications to start a new business in 2021 compared to the already record-breaking 4.4 million in 2020. On the other hand, the failure rate of new startups is around 90%. The numbers are alarming, and more importantly, sad to see so many visions fail. No one starts expecting to fail, especially when it could have been prevented. One of the main reasons reported for the lack of success is ineffective marketing — a vital area that must be addressed.

There are so many new and hot marketing trends that are on the rise. Unfortunately, some of those trends have failed, and without a good foundation, many businesses have nowhere to go back to. Therefore, marketing is considered ineffective. This leads to a lack of revenue from low lead generation. It’s no wonder new businesses want to make sure they’re getting off to the right foot in an effort to stay out of the pool of unsuccessful businesses.

Related: 5 Digital Marketing Trends to Know About the Decade

Here are some basic must-have marketing tips to incorporate into your 2022 strategy.

1. Have the right message

A brand message is a beautiful chain of all your touch points that keeps a long term relationship thriving with your audience. We’ve all heard the expression “perception is reality.” In marketing, this is very true. The more you can relate to your buyers, the more your company becomes a recurring thought that leads to a buying action. need a reputable PR firm to help build compelling stories. An expert can make sure your message relates to your target audience. Once the right message is created, it should be cohesive across social media sites, your website, email marketing, and the media. It’s also good to review your messages annually. The company is growing; The world is changing too, and brands must follow suit.

2. Have the right offer

Believing that you have a great product or service to present to the world is one thing, but crafting the right offer to suit your audience is another thing altogether. It has to be precise and compelling enough to spur immediate action. Let’s face it, if people aren’t convinced to buy what you’re selling, your business won’t survive. This offer is just a gateway to a fast-growing company. Whether you’re offering a free e-book for contact information or a discounted service, it has to be of high quality — something your audience will truly value and want. Also, always make sure that your offer has a call to action and is clearly positioned for your buyers to see. It should never be left without questions being answered. It’s important to provide the information customers need in a smart way. If not, they will move on to another business that does. A well-stated offer targets the right audience and shows potential customers that you are focused on their needs and wants.

Related: 9 Sales and Marketing Tips for Startups

3. Has a highly functional orientation system

Retaining clients is as valuable as getting them. That’s why it’s so important to ensure there’s a high-functioning onboarding system in place that provides an avenue for retention. Part of the system should include strategic ways to collect as much data from customers as possible. This will allow for a gentle touch with an email, letter, or even a happy birthday coupon. People buy people and not products or services. Because of this, they want a personal touch, and the initial process is important. Once a relationship is built and maintained, your buyers will share it with their friends and family. In return, your audience of loyal fans increases — and so does your bottom dollar.

Entrepreneurship is profitable! Sitting relaxed and proud of a successful business is a beautiful feeling. So many startups don’t make it past their early stages, but that doesn’t have to be your story. Getting started with a proven marketing strategy will get you one step ahead. Remember that you don’t have to do it yourself. There are various reputable PR agencies that can help. This is an investment that will continue to pay off.

Related: Use These 5 Steps to Create a Marketing Plan

It’s a nice feeling to build your marketing on a solid foundation. Messages, offers, and a client-orientation system are all essential — key elements for success. Of course, new trends will keep popping up, but make sure they fit into your strategy and you don’t overstep your marketing needs.