We’re All in the Relationship Business

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It is a cliché to talk about the importance of relationships in business. We all know that to succeed, we need the best people on our side, be they customers, clients or colleagues. But have you found that, despite being more connected to each other than ever before (at least in theory), you’re still struggling to find the right connections and networks?

Sure, there are plenty of online and live communities. But finding people who resonate with you often feels as though it depends entirely on luck. It doesn’t have to be — it all starts with a connection to yourself and a deep, deep understanding of what’s guiding you.

Have close relationships with yourself and those close to you, before looking for more relationships in business.

What is rarely discussed in the business world is the importance of prioritizing our relationship with our family. We pay lip service to the idea of ​​work/life balance, but it’s very easy to fall into the trap of thinking that you can’t have one without sacrificing the other. That is not true.

As I like to say: It’s all a matter of intent. Why do we start our business with the aim to succeed and improve our personal finances? Is it just to have money, or to improve our lives and our families? I know countless individuals who are very successful and very wealthy, and none of them prioritize earning money. The money is a happy byproduct of the impact they create. Creating growth, change and expansion is the goal.

If you set an intention to grow your business to facilitate more time with your family, it will inform how you structure your business and the strategic decisions you make. Some cynical people might claim that doing so is doomed to failure because you’re focused on things outside the business. But I’m not suggesting that you compromise with your strategic decision-making — instead, you should use the desire to have more free time when finding the right strategy to facilitate it.

One example is task priority. If you concentrate on making sure that you only spend time on high-yielding tasks, you will eliminate all the stressful and unproductive things that keep you in the office through time at home and on weekends. Don’t concern yourself with people, places, and things that take your time.

Value your time and guard it with envy.

Thanks to our globalized world, we no longer need to “kiss a bunch of business frogs”. We can step into virtual and literal spaces with the right people, cutting out wasted time and inappropriate connections.

Of course not that simple, but the whole point of being open to the rest of the world is to make it smaller. Just think about how advertising works today. Why spend on local newspaper or TV commercials when you know that most will only fall on deaf ears? You can spend less to target a smaller audience, but it proves to be engaged, resulting in a higher rate of return.

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The same goes for how we build relationships.

The “problem” is that no matter how sophisticated our algorithms are, there is still too much information out there for us to handle on our own. We need to ask someone else to help us get into the right “room”. It is so important that we do it, not because of pre-determined opportunities, but because we need to share the energy of like-minded and abundant people.

Remember that it is possible to win at the wrong game. You may make a lot of money, but life can also be miserable because everyone else is suffering. Or the opposite may be true. By being in a room with people who are abundant and in tune, we can start winning the right games. We can have our cake and eat it too.

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Being in the business of building relationships with people in abundance so that you are surrounded by abundant energy. They won’t let you back down into poverty.

Another top tip when it comes to finding the right company to keep is to avoid “Their World” people and seek out “Their World” people. You may often meet “Their World” people on your journey as an entrepreneur, and most likely in general life. They are the type of people who are only looking to change and enrich their world, as opposed to that world. They focus on serving themselves, rather than the world.

This is completely wrong mindset. They won the wrong game. Think about it: If you want to grow and develop yourself, shouldn’t you focus on serving as many people as possible? Make serving the world your focus and the rest will take care of itself. That’s not to say that how you do what you do isn’t important, but if it doesn’t serve the relationship you have with your customers and clients (i.e. the world), then you shouldn’t do it.

If you’re not putting significant energy and resources into your relationship, it’s time to start. Develop a mindset to serve the world and then be open to the endless possibilities of what will come back to you. By establishing relationships with many people, creating a network”That The world” of people and avoid toxic people, you open yourself to unlimited expansion. Your name — and henceforth, you — will be in rooms around the world, connected to opportunities you couldn’t even imagine on your own.

When I teach my students: Don’t try to control the “how”. This is what often makes our dreams do not come true. We set clear intentions, we dream big and then we try to control how it will come to us. The problem is, you take the infinite possibilities of the universe and try to channel them through your limited scope of understanding. That’s not how abundance works.

You just have to do the work of opening yourself up to an infinite number of ways something can come to you. I do not advise you to do nothing. But don’t assume that you know more than the universe when and how opportunities and advancements will come. Enjoy the fact that resources and rewards can come from anywhere, in abundance, as you open yourself up to serving the world.

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